Projects
Welcome to my portfolio. Here, you'll find a selection of my work.
Explore my projects to learn more about what I do.
Sponsored Video: Honda
Produced Sponsored Content – Developed engaging long-form and short-form video content for Honda.
Crafted and executed a marketing and audience engagement strategy for the launch of Solange's album 'When I Get Home' through the iconic cultural platform BlackPlanet, driving widespread buzz, digital traffic, and fan interaction.
Developed and executed a social media strategy in partnership with Tinder to promote Taco Bell's $0.99 burrito campaign. This initiative received the SME Award for Digital Innovation and was nominated for the prestigious Cannes Lions Digital Innovation Award.
Partnered with celebrities to produce engaging social videos for Instagram and TikTok, amplifying editorial interviews and driving audience engagement across platforms.
Developed and executed comprehensive social media and video strategy to amplify editorial storytelling, driving engagement and audience growth through targeted content and interviews.
Collaborated with DICE to produce captivating short-form video content for Instagram and TikTok, highlighting authentic stories of fan connections and showcasing the vibrant culture of DICE music venues.
Newsletter Strategy
Spearheaded the launch and management of three high-impact newsletters, growing and maintaining a subscriber base of over 1M.
Developed and executed data-driven email acquisition and retention strategies, driving significant growth in engagement and subscriber loyalty.
