Resume

Led a team of ten focused on audience growth, loyalty and paid strategies, and content creation across social media platforms (IG, FB, X, TikTok, Snapchat, YouTube, Pinterest, Reddit, and Threads), as well as editorial SEO, newsletters, sponsorships, affiliate commerce, video production, podcasts, analytics, influencer marketing, and syndication to build a community of readers both on and off the site.

Worked closely with the editor-in-chief to develop editorial, social media, video, and newsletter strategies, achieving our highest traffic day, meeting KPIs, and winning a James Beard Award. Additionally, I wrote articles for Thrillist and Eater.

Led a video team of four in producing compelling organic and sponsored content, including short- and long-form videos for brands like Honda, Jeep, AmEx, and more.

Developed and executed a social strategy that increased followers and engagement by 90% on TikTok and Instagram.

Launched and managed the daily user journey and content of four newsletters, sustaining a 1MM+ subscriber base and healthy CTOR.

Spearheaded editorial SEO strategy, driving a 57% increase in search traffic and 80% growth in Google Discover visibility through targeted content planning, optimization, and reporting using Google Search Console and Conductor, and team best practices training.

Analyzed data metrics to meet KPIs, generate performance reports, and influence content strategies for growth and monetization.

​Collaborated with teams to launch Ghost Kitchen, Revvel Virgin Cruise, and the Thrillist Harlem Block Party.

Worked with leadership to partner with Val Morgan, developing an audience and social media strategy that successfully launched Thrillist in Australia.

Created and managed a $1M partnership deal with Google Stories and Apple Maps.